ADVERTISE IN JAPAN
As an official sales partner of Yahoo! JAPAN, Boundless supports global advertisers and their agencies with running and managing Yahoo! JAPAN ads.
Yahoo! JAPAN:
#1 Digital Reach in Japan
According to the Nielsen, Yahoo! JAPAN is cited as the media with the highest number of Internet users, and about 7 out of 10 people use it at least once a month.
*Source：Nielsen TOPS OF 2023: DIGITAL IN JAPAN
Running & Managing
Yahoo! JAPAN Ads
We can support global advertisers and their agencies with running and managing Yahoo! JAPAN Search, Display and Branding Ads.
We offer top-level support cater to our clients' needs, including clients who already have a presence in Japan or are just looking to enter the Japan market.
Advantages
Ad solutions for Japan market
For years, we have been providing support to top Fortune 500 companies as well as smaller companies that span a wide range of unique and diverse industries.
Cross-border support from Japan and the US
Our bilingual team has extensive and specialized knowledge of Yahoo! JAPAN Ads, as well as a deep understanding of market trends which enable us to offer top-level support to our clients.
Expanding your business through our scalable solutions
Our sales team works closely with our engineering team based in Silicon Valley. Utilizing AI and machine learning technologies we can help your business to grow and flourish in the Japanese market.
MEDIA PROFILE
Massive reach
Among internet users in Japan, we reach over 80% of smartphone users and over 60% of PC users.(*1)
The one and only big data
Yahoo! JAPAN gets more than 8.5 billion unique search terms.
The data volume and number of data variations stored daily across around 100 services are among the largest in Japan.(*2)
About 85 million viewers
A significant number of smartphone and PC users in Japan visit Yahoo! JAPAN. More than 80% of internet users in Japan connect to Yahoo! JAPAN daily.(*3)
Wide variety of users
Among Yahoo! JAPAN users, there is no majority demographic. You can evenly deliver information to any target demographic or audience. (*4)
TYPES OF ADS
Search Ads
Attract highly interested prospective customers
Search Ads show your ad on the search result page. Reach people who are searching "now".
Display Ads (Guaranteed)
Increase branding awareness with diverse and rich advertising expressions
It delivers highly visible image and video ads on Yahoo! JAPAN's homepage and owned pages, including Yahoo! JAPAN News.
Display Ads (Auction)
Approach potential customers
You can reach out to potential customers who may be interested in your products and services and who browse the content pages of Yahoo! JAPAN and its partner sites.
Source
Yahoo! JAPAN Media Guide
*1 - Created exclusively by Yahoo! JAPAN based on "Nielsen NetView/Mobile NetView Custom Data Feed." Smartphone: “Nielsen Mobile NetView" Monthly average from January to December 2022
[Calculated at Yahoo! JAPAN (brand level), Visits from smartphones (including app use)] PC: “Nielsen NetView" Monthly average from January to December 2022
[Calculated at Yahoo! JAPAN (brand level), Visits from PC from home (excluding internet app use)]
*Percentages rounded to the nearest whole number; monthly active users rounded to the first three significant digits.
*2 - Yahoo! JAPAN Research （January-December 2022）
*3 - <Yahoo! JAPAN Monthly active users: About 85 million>“Nielsen Digital Content Ratings” (Monthly Total) Average monthly users, January-December 2022 [Calculated at Yahoo! JAPAN (brand level), Excluding duplicate users of smartphones and PC.] <The number of Internet users in Japan: About 100 million> Ministry of Internal Affairs and Communications, Statistics Bureau, "Estimates based on the 2022 Population Census" （Posted on December 20, 2022） Ministry of Internal Affairs and Communications "Communication Usage Trend Survey" (posted on May 27, 2022)
*Calculated based on the total population and internet usage rate shown in the previous section → Population 125.1 million x 82.9% = 103.7 million *Rounded to the first three significant digits.
*4 - “Nielsen Digital Content Ratings” (Monthly Total)
Average monthly users, January to December 2022 [Calculated at Yahoo! JAPAN (brand level), Excluding duplicate users of smartphones and PC.] *Rounded to the nearest whole number.